EDF Appoints Amy Todd Middleton as Chief Marketing Officer

(New York – Jan. 26, 2021) Environmental Defense Fund is pleased to announce the appointment of Amy Todd Middleton as the organization’s first Chief Marketing Officer.

Reporting to Executive Vice President Gwen Ruta, Middleton will lead all of EDF’s brand and content marketing efforts, including content, design, social, digital/web, and performance marketing. Working closely with Eric Pooley, who leads EDF Communications, she will provide the vision needed to ensure the priorities set by President Fred Krupp and the EDF Board of Trustees are executed by the organization across all relevant channels and that EDF’s mission is resonant in all relevant markets and geographies.

“Amy brings an extraordinary toolkit to EDF,” said Krupp. “Her deep understanding of global brand building is rivaled only by her ability to inspire colleagues, manage change and harmonize different parts of an organization behind a common purpose. We’re very fortunate to have her with us.”  

Middleton is an entrepreneurial marketing and communications executive with more than 20 years of experience driving growth at scale across large brands in varied industries, including art, luxury, real estate and industrial manufacturing. In her time with Sotheby’s Auction House as Global Director of Strategic Marketing, and most recently at Standard Industries as Head of External Affairs, she played instrumental roles in defining mission and vision as well as operationalizing core values for those companies.

“I could not be more excited or humbled to join the smart, passionate and extremely dedicated team at EDF, a global leader in environmental advocacy and policy,” said Middleton. “The urgency of addressing the environment’s most pressing challenges could not be greater — and EDF is an unparalleled leader in this regard, using the insights of science, economics and law to craft bold, durable solutions that protect people today and for many generations to come.”